YOU KNOW MY STEEZ

Adidas 747 was an epic event.  Spanning several blocks surrounding and within the old American Apparel manufacturing building in downtown LA, Adidas went all out to represent during this year’s NBA all-star game.

In response to Nike’s new Just Do It campaign featuring Colin Kaepernick, anti-Kaepernick supporters around the country began burning their Nike products and posting the images on social media.

Like it or not, Supreme will always be the litmus for streetwear.  For old streetwear heads like me, there continues to be a love / hate relationship with Supreme.  About a year ago, I was driving home from work and one of the neighbor kids (usually dressed head to toe in Pac Sun or even worse, Dallas Cowboys gear), cruised by me, riding a Razor scooter, with a mohawk helmet, wearing a Supreme box logo hoodie.  I lost concentration and almost drove my car into the kids playing basketball in the driveway a few houses up.

Our objective from the start was to create t-shirts for people who might not typically wear band shirts. I’d like to think we produce high quality, unique, collaborative shirts with a cool backstory. Limiting production to small numbers assures that you’re not going to see 10 other people wearing the same shirt.

Tekashi 6IX9INE, the self-proclaimed “King of New York” will look even more ridiculous when he along with all of the other non-motocross riding idiots purchase and start wearing pieces from the Supreme x Fox collection with no motorcycle in sight.

I grew up dealing with sub-zero winters in Canada, so when it comes to outdoor gear, I’m down with whatever keeps me the warmest.  If I had money in my pocket to spend, my first choices would be Timberland and North Face.

Upon the announcement that Supreme will be dropping its highly anticipated Supreme x Rimowa aluminum luggage collection, baggage handlers around the world began honing their sledgehammers and practicing their elbow drops in anticipation of completely annihilating each and every piece of this collection that makes its way into their possession.