YOU KNOW MY STEEZ

My formative teen years did not involve the ever-present smartphone of today, but the media still found ways of consistently feeding me the image of “the perfect body.”

Like it or not, Supreme will always be the litmus for streetwear.  For old streetwear heads like me, there continues to be a love / hate relationship with Supreme.  About a year ago, I was driving home from work and one of the neighbor kids (usually dressed head to toe in Pac Sun or even worse, Dallas Cowboys gear), cruised by me, riding a Razor scooter, with a mohawk helmet, wearing a Supreme box logo hoodie.  I lost concentration and almost drove my car into the kids playing basketball in the driveway a few houses up.

Our objective from the start was to create t-shirts for people who might not typically wear band shirts. I’d like to think we produce high quality, unique, collaborative shirts with a cool backstory. Limiting production to small numbers assures that you’re not going to see 10 other people wearing the same shirt.

Upon the announcement that Supreme will be dropping its highly anticipated Supreme x Rimowa aluminum luggage collection, baggage handlers around the world began honing their sledgehammers and practicing their elbow drops in anticipation of completely annihilating each and every piece of this collection that makes its way into their possession. 

The first “what the ...” moment was the fact that when I Google’d, “High Heel Crocs” there were multiple images that appeared. I went on a self-reflective journey of my own heritage and culture.

Edward Murphy, a former Beverly Hills Cop turned barber plans on copping the velour bucket hat, track suit, and polo shirt in peach. When shown pictures of the track suit ensemble from Supreme’s online site, Murphy responded “What is that velvet? It’s beautiful.”

Inclusiveness:  It’s what AGENDA is all about, and what makes it a special kind of tradeshow. No matter who you are, you can stand side by side with companies like the Hundreds, 10 Deep, or Chinatown Market and compete with the same.  That’s the draw. 

For those of you who cannot afford Supreme gear at retail, let alone aftermarket pricing, Supreme will soon be offering a budget line called Supreme Market, featuring items conveniently priced below $40.00.