YOU KNOW MY STEEZ

Our objective from the start was to create t-shirts for people who might not typically wear band shirts. I’d like to think we produce high quality, unique, collaborative shirts with a cool backstory. Limiting production to small numbers assures that you’re not going to see 10 other people wearing the same shirt.

Upon the announcement that Supreme will be dropping its highly anticipated Supreme x Rimowa aluminum luggage collection, baggage handlers around the world began honing their sledgehammers and practicing their elbow drops in anticipation of completely annihilating each and every piece of this collection that makes its way into their possession. 

The first “what the ...” moment was the fact that when I Google’d, “High Heel Crocs” there were multiple images that appeared. I went on a self-reflective journey of my own heritage and culture.

Adidas 747 was an epic event.  Spanning several blocks surrounding and within the old American Apparel manufacturing building in downtown LA, Adidas went all out to represent during this year’s NBA all-star game.

“It started off well enough,” he lamented.  “I mean it actually started off great.  On Monday, my birthday, I woke up to a deadstock pair of Off White Jordans from my mom and dad.  I thought it was a dream, you know.”

Like it or not, Supreme will always be the litmus for streetwear.  For old streetwear heads like me, there continues to be a love / hate relationship with Supreme.  About a year ago, I was driving home from work and one of the neighbor kids (usually dressed head to toe in Pac Sun or even worse, Dallas Cowboys gear), cruised by me, riding a Razor scooter, with a mohawk helmet, wearing a Supreme box logo hoodie.  I lost concentration and almost drove my car into the kids playing basketball in the driveway a few houses up.

For those of you who cannot afford Supreme gear at retail, let alone aftermarket pricing, Supreme will soon be offering a budget line called Supreme Market, featuring items conveniently priced below $40.00.

Tekashi 6IX9INE, the self-proclaimed “King of New York” will look even more ridiculous when he along with all of the other non-motocross riding idiots purchase and start wearing pieces from the Supreme x Fox collection with no motorcycle in sight.

Inclusiveness:  It’s what AGENDA is all about, and what makes it a special kind of tradeshow. No matter who you are, you can stand side by side with companies like the Hundreds, 10 Deep, or Chinatown Market and compete with the same.  That’s the draw.