YOU KNOW MY STEEZ

Inclusiveness:  It’s what AGENDA is all about, and what makes it a special kind of tradeshow. No matter who you are, you can stand side by side with companies like the Hundreds, 10 Deep, or Chinatown Market and compete with the same.  That’s the draw. 

I grew up dealing with sub-zero winters in Canada, so when it comes to outdoor gear, I’m down with whatever keeps me the warmest.  If I had money in my pocket to spend, my first choices would be Timberland and North Face.

Our objective from the start was to create t-shirts for people who might not typically wear band shirts. I’d like to think we produce high quality, unique, collaborative shirts with a cool backstory. Limiting production to small numbers assures that you’re not going to see 10 other people wearing the same shirt.

Edward Murphy, a former Beverly Hills Cop turned barber plans on copping the velour bucket hat, track suit, and polo shirt in peach. When shown pictures of the track suit ensemble from Supreme’s online site, Murphy responded “What is that velvet? It’s beautiful.”

Justin Timberlake’s upcoming Air Jordan 3 JTH in Bio Beige is straight fire. These kicks are so beautiful that if you cop, it is almost guaranteed that you’ll have individuals (albeit mostly Asian males between 15 and 35) clamoring to tell you “You’re bringing sexy back.”

Tekashi 6IX9INE, the self-proclaimed “King of New York” will look even more ridiculous when he along with all of the other non-motocross riding idiots purchase and start wearing pieces from the Supreme x Fox collection with no motorcycle in sight.

Like it or not, Supreme will always be the litmus for streetwear.  For old streetwear heads like me, there continues to be a love / hate relationship with Supreme.  About a year ago, I was driving home from work and one of the neighbor kids (usually dressed head to toe in Pac Sun or even worse, Dallas Cowboys gear), cruised by me, riding a Razor scooter, with a mohawk helmet, wearing a Supreme box logo hoodie.  I lost concentration and almost drove my car into the kids playing basketball in the driveway a few houses up.

In response to Nike’s new Just Do It campaign featuring Colin Kaepernick, anti-Kaepernick supporters around the country began burning their Nike products and posting the images on social media.