YOU KNOW MY STEEZ

I grew up dealing with sub-zero winters in Canada, so when it comes to outdoor gear, I’m down with whatever keeps me the warmest.  If I had money in my pocket to spend, my first choices would be Timberland and North Face.

Edward Murphy, a former Beverly Hills Cop turned barber plans on copping the velour bucket hat, track suit, and polo shirt in peach. When shown pictures of the track suit ensemble from Supreme’s online site, Murphy responded “What is that velvet? It’s beautiful.”

Our latest Shine subject is Alfonso "ALF" Rawls.  ALF is a skateboarding legend and really good soul who can still rip everything with freaky styley style.

“It started off well enough,” he lamented.  “I mean it actually started off great.  On Monday, my birthday, I woke up to a deadstock pair of Off White Jordans from my mom and dad.  I thought it was a dream, you know.”

For those of you who cannot afford Supreme gear at retail, let alone aftermarket pricing, Supreme will soon be offering a budget line called Supreme Market, featuring items conveniently priced below $40.00.

Despite, having no clue who Public Enemy (“PE”) is and having never heard PE’s classic, Fear of a Black Planet, Lil Yachty (“Yachty”), is eager to cop each and every piece of Supreme X UNDERCOVER’S Public Enemy collection.

Like it or not, Supreme will always be the litmus for streetwear.  For old streetwear heads like me, there continues to be a love / hate relationship with Supreme.  About a year ago, I was driving home from work and one of the neighbor kids (usually dressed head to toe in Pac Sun or even worse, Dallas Cowboys gear), cruised by me, riding a Razor scooter, with a mohawk helmet, wearing a Supreme box logo hoodie.  I lost concentration and almost drove my car into the kids playing basketball in the driveway a few houses up.

Inclusiveness:  It’s what AGENDA is all about, and what makes it a special kind of tradeshow. No matter who you are, you can stand side by side with companies like the Hundreds, 10 Deep, or Chinatown Market and compete with the same.  That’s the draw.