YOU KNOW MY STEEZ

FAT BEATS, THEY PLAY ON, WANT DOPE RHYMES, PUT ME ON

WORD IS BOND. YOU KNOW MY STEEZ.

-GANG STARR

I FEEL THE SAME WAY ABOUT CLOTHES AS I DO ABOUT FOOD-

I WANT EVERYTHING.

-MINDY KALING

Your Grandpa is Copping Supreme x Lacoste in Velour

April 19, 2018

Edward Murphy, a former Beverly Hills Cop turned barber plans on copping the velour bucket hat, track suit, and polo shirt in peach. When shown pictures of the track suit ensemble from Supreme’s online site, Murphy responded “What is that velvet? It’s beautiful.”

Brands We Like. Bifocal Media: The Kings of Punk Rock T-Shirts

August 5, 2018

Our objective from the start was to create t-shirts for people who might not typically wear band shirts. I’d like to think we produce high quality, unique, collaborative shirts with a cool backstory. Limiting production to small numbers assures that you’re not going to see 10 other people wearing the same shirt.

My Love/Hate Relationship With #Supreme - Photoshoot with @ymanibarbee @adore.eu and Essay

2 Comments

January 31, 2018

Like it or not, Supreme will always be the litmus for streetwear. For old streetwear heads like me, there continues to be a love / hate relationship with Supreme. About a year ago, I was driving home from work and one of the neighbor kids (usually dressed head to toe in Pac Sun or even worse, Dallas Cowboys gear), cruised by me, riding a Razor scooter, with a mohawk helmet, wearing a Supreme box logo hoodie. I lost concentration and almost drove my car into the kids playing basketball in the driveway a few houses up.

Brands We Like. Bifocal Media: The Kings of Punk Rock T-Shirts

August 5, 2018

Supreme to Offer Budget Line of Products

2 Comments

March 1, 2018

For those of you who cannot afford Supreme gear at retail, let alone aftermarket pricing, Supreme will soon be offering a budget line called Supreme Market, featuring items conveniently priced below $40.00.

Shia LeBeouf is Not a Normcore Fashion God; Rather, His Style is Influenced by Basic Betches

1 Comment

April 26, 2018

Your Grandpa is Copping Supreme x Lacoste in Velour

April 19, 2018

Tekashi 6IX9INE Will Look Even More Ridiculous When He Cops The Supreme x Fox Collaboration Dropping Thursday.

May 10, 2018

Tekashi 6IX9INE, the self-proclaimed “King of New York” will look even more ridiculous when he along with all of the other non-motocross riding idiots purchase and start wearing pieces from the Supreme x Fox collection with no motorcycle in sight.

ATA Review of AGENDA, Long Beach

July 19, 2018

Inclusiveness: It’s what AGENDA is all about, and what makes it a special kind of tradeshow. No matter who you are, you can stand side by side with companies like the Hundreds, 10 Deep, or Chinatown Market and compete with the same. That’s the draw.

Alfonso Rawls EverybodySkates Awesome Totally Awesome

SHINE: ATA’s INTERVIEW WITH SKATEBOARDING ICON ALPHONSO “ALF” RAWLS ON SKATING, HIS STREETWEAR COMPANY #EVERYBODY SKATES, AND HIS ART

May 10, 2018

Our latest Shine subject is Alfonso "ALF" Rawls. ALF is a skateboarding legend and really good soul who can still rip everything with freaky styley style.

High Heeled Crocs: Is This What The Rest Of The Nation Is Doing?

July 30, 2018

The first “what the ...” moment was the fact that when I Google’d, “High Heel Crocs” there were multiple images that appeared. I went on a self-reflective journey of my own heritage and culture.

Anti-Kaepernick Sneaker Heads Saying Anything To Avoid Having to Burn Their Nikes

September 7, 2018

In response to Nike’s new Just Do It campaign featuring Colin Kaepernick, anti-Kaepernick supporters around the country began burning their Nike products and posting the images on social media.

Kicks We Like: Nike Lunar Force 1 Duckboot Low

February 12, 2018

I grew up dealing with sub-zero winters in Canada, so when it comes to outdoor gear, I’m down with whatever keeps me the warmest. If I had money in my pocket to spend, my first choices would be Timberland and North Face.

ATA's Review of Adidas' 747 Warehouse St. Experience

March 8, 2018

Adidas 747 was an epic event. Spanning several blocks surrounding and within the old American Apparel manufacturing building in downtown LA, Adidas went all out to represent during this year’s NBA all-star game.

My Love/Hate Relationship With #Supreme - Photoshoot with @ymanibarbee @adore.eu and Essay

2 Comments

January 31, 2018

Mother Clips Tags From Son’s Off White Jordans and Subsequently Ruins His Life

July 23, 2018

“It started off well enough,” he lamented. “I mean it actually started off great. On Monday, my birthday, I woke up to a deadstock pair of Off White Jordans from my mom and dad. I thought it was a dream, you know.”

Baggage Handlers Preparing to Destroy Your New Supreme X Rimowa Luggage

1 Comment

April 11, 2018

Upon the announcement that Supreme will be dropping its highly anticipated Supreme x Rimowa aluminum luggage collection, baggage handlers around the world began honing their sledgehammers and practicing their elbow drops in anticipation of completely annihilating each and every piece of this collection that makes its way into their possession.

Lil Yachty Has No Idea What A Public Enemy Is, But Plans On Copping All Of The Supreme X Undercover Public Enemy Collection Releasing This Thursday

1 Comment

March 13, 2018

Despite, having no clue who Public Enemy (“PE”) is and having never heard PE’s classic, Fear of a Black Planet, Lil Yachty (“Yachty”), is eager to cop each and every piece of Supreme X UNDERCOVER’S Public Enemy collection.

Kicks We Like - Air Jordan 3 JTH

July 13, 2018

Justin Timberlake’s upcoming Air Jordan 3 JTH in Bio Beige is straight fire. These kicks are so beautiful that if you cop, it is almost guaranteed that you’ll have individuals (albeit mostly Asian males between 15 and 35) clamoring to tell you “You’re bringing sexy back.”

Awesome Totally Awesome Replaced My Bumper

I Replaced My Bumper: A Tale of Avoiding Trendy Plastic Surgery

September 6, 2018

My formative teen years did not involve the ever-present smartphone of today, but the media still found ways of consistently feeding me the image of “the perfect body.”

Grails - Photoshoot Featuring@ymanibarbee and @adore.eu in #undftd and #everybodyskates

1 Comment

January 31, 2018

Ymani and Natalie looking beautiful as ever in streetwear grails by Undefeated and Everybody Skates. Ymani is wearing Undefeated's classic Role Model T shirt, with a reproduction of an iconic photograph of Sir Charles Barkley wearing his 76ers gear and an NWA cap. Undefeated has always been at the forefront of edgy athletic streetwear, and this shirt is a classic representation of the same. Natalie is wearing another favorite: Everybody Skate's Madonna, T-shirt with Madonna doing a Madonna.