Awesome Totally Awesome Hoppily Ever After

Hoppily Ever After: The Evolution of Craft Beer From Hipster Beards to Fruity Beers

Who doesn’t like a nice, cold beer on a hot day or even a cold day, for that matter? There are only two types of people who don’t like beer; weirdos and toddlers. On the other side of the spectrum are the beer geeks or craft beer enthusiasts and since I am one, I prefer the latter.

Craft beer has been a steadily growing part of American culture since the early 2000’s. At first the craft beer renaissance was a beacon of hope for those of us who wanted to class up their alcoholism, but in the past few years things have taken a turn. It used to be a small group of us slightly chubby, but adorable men in every city, walking into local pubs and asking sophisticated questions like, “What do you have on tap”, “Are the new seasonal brews in, yet” and the ever popular “Can I get that in a tulip glass”… After a few years, the craft beer culture really took hold and my people were in our glory for quite a while and then it happened. It became mainstream.

Once something becomes popular, someone inevitably starts the ball of idiocy rolling and ruins it for everyone. This time, it was the young people. Pubs were now filled with college students drinking IPAs, not because they enjoyed them, but because it was cool. Bars filled with Greek lettered sweatshirts, unfortunate haircuts and high-fiving morons were taking over the scene. Luckily, craft beer started to become expensive and therefore eliminated the “I got wasted for five dollars” college crowd.

Then it was time for the beards to take over. First, it was the nicely trimmed beards of businessmen and the upper crust, then the beards along with the alcohol content started to increase in size. A beard’s size is now in direct correlation to the craft beer consumption and knowledge of its owner.

This trend was ok, because it didn’t effect the quality of the product, but then like everything else we men hold dear, the ladies stepped in and changed everything.

Yep, once the ladies got involved, everything was turned upside down. Craft brews always came in a variety of flavors and styles. That should have been enough, but noooooooo. Now we have fruit in our beers, food and beer pairings, gluten free beer, organic beer and beer stores, so you can buy a six pack of your favorite brew, take it home and spend more time with your family.

That last one makes the most sense. Family time should always be supplemented with heavy alcohol consumption. ladies have given us peanut butter beer, chocolate beer, wine infused beer, beer cocktails and the list goes on…. While it is still more tolerable than the yellow, fizzy, piss water that the huge popular breweries pump out on a daily basis, it’s just not the same.

The only solace I can take from women getting into craft beer is that now giving my girlfriend a six pack of super hoppy pale ale counts as a bouquet of flowers.

Awesome Totally Awesome - Freaks & Weirdos Boutique
ATA - DTK

Awesome Dropping

Awesome Totally Awesome Wickenheiser

Maple Leafs Move With the Times in Hiring Wickenheiser The GOAT of Women's Hockey

The Toronto Maple Leafs announced that they hired Canadian Olympian and gold medalist Hayley Wickenheiser as Assistant Director of Player Development on Thursday August 23, 2018.
Awesome Totally Awesome - Temple Of The Dog

ATA Revisits The Classic, Temple of the Dog

There are few hard rock albums with packed with as much raw emotion as the stellar Temple of the Dog record.

Potheads Rally to Make 4/20 a National Holiday But Keep Losing Motivation

For the past decade, I think, or at least a long time (like five years), marijuana advocates around the country have attempted to rally together to petition the man to make 4/20 a national holiday.

Awesome Features

Fear And Loathing In The Penthouse Poker Game

I finally got the call.  A friend of mine, who runs several legitimate businesses, but tends to spend his off time in the shadows had told me about a private, big baller home game held weekly in the penthouse suite of a Los Angeles area, deluxe, high-rise apartment. 
UBER Chronicles

Uber Chronicles: Adventure With Deborah

I ordered the Uber when I arrived. I tried to contact the driver only to find that the option to call him was not available; I could only send him a text. I informed him that I was visually impaired and standing by the curb. Just to make sure, I also told him that visually impaired meant that I could not see.
Awesome Totally Awesome - DTK

Digging For Dirt: How Alice In Chains Made Their Ultimate Album

Among the truly great heavy metal albums, Alice in Chains' masterpiece Dirt is easily a cut above the rest.

Awesome Trending

Awesome Totally Awesome Zen Hipster Douche

How To Be Zen Without Being a Douchebag

We live in a loud, obnoxious, ugly, and yes sometimes orange “Trumped-up” world. We all want a little more peace… a little calmer.
Awesome Totally Awesome Beastie Boys Check Your Head

Why Check Your Head By the Beasties Will Always Be My Favorite Album

Check Your Head was named after a random occurrence wherein Ad Rock had purchased a pack of Desert Storm trading cards and brought them to the studio. 
Awesome Totally Awesome

Wu-Tang Clan and Activision to Collaborate for Call of Duty, 36 Chambers Edition

Videogame giant Activision announced that it will be collaborating with the legendary hip hop conglomerate, the Wu Tang Clan (“Wu”) for several upcoming projects, including Call of Duty, 36 Chambers Edition.