Awesome Totally Awesome - Brockhampton

Immerse Yourself in BROCKHAMPTON

Collectives are nothing new to hip-hop and have been very successful for a variety of reasons, especially the diversity they are able to provide in their music. One such group is BROCKHAMPTON who have been capturing the attention of listeners for the last few years but have outdone their previous work with the release of iridescence this year.

While they are a self-proclaimed boy band, they are not of the same breed as some of my personal favorite 90’s heartthrobs but, instead, operate more in the realm of hip-hop.

If you have not given BROCKHAMPTON a chance because of lack of awareness or understanding of who they are, you are missing out on some unique and innovative music.

BROCKHAMPTON was founded unconventionally, but somehow very fittingly, by Kevin Abstract, the group’s leader, on a message board. Hailing from Texas, the group owes a lot of their current popularity to a growing fan base online which has culminated into a force to be reckoned with.

So far this year, they’ve signed a contract with RCA Records and even performed at Coachella. They also already have two “documentaries” under their belts.

With more than a dozen members it’s no surprise that the key to this group’s success has been their diversity. This can be attributed to the very eclectic makeup of the group including rappers, vocalists, and producers, all of whom are from different walks of life.

While it may seem like being all over the board with pop, trap, hip-hop, and R&B stylings could come across as confusing and lacking identity, it somehow works for the group. The layers of personality, musical styles, voices, and energy levels work together to create dynamic sounds like we haven’t heard before.

In addition to their own skill sets, you can hear influences from all over the spectrum, personally, I feel like I hear a lot of similarities to Grime which has been more popular in the UK. You can also draw connections to M.I.A., Kanye West, Kid Cudi, and Odd Future.

Overall, their sound has kind of surreal quality to it that captures your attention in a way transports you into the world they’re painting for you. However, from slower jams to up-tempo beats, there is surely something on their latest album for everyone.

The artistic talent of the group isn’t limited to their music, they also portray their character through photographs and unique music videos.

I’m excited to see how they continue to evolve and push the boundaries of mainstream music in 2019. For now, I highly recommend giving iridescence a listen, if not their entire discography.

To start, listen to some of my favorites from the album including “Where the Cash At?”, “Berlin”, “Something about Him” and “Vivid”.

Awesome Totally Awesome - Freaks & Weirdos Boutique
ATA - DTK

Awesome Dropping

Awesome Totally Awesome - Scientology

Hanging With The Brainwashers: ATA Goes Undercover With The Church of Scientology

It was a rainy day in Sydney, Australia when I was walking down a sidewalk with my Finnish friend Isabella, when I saw a nice enough looking woman handing out some kind of paper to passersby.
Alfonso Rawls EverybodySkates Awesome Totally Awesome

SHINE: ATA’s INTERVIEW WITH SKATEBOARDING ICON ALPHONSO “ALF” RAWLS ON SKATING, HIS STREETWEAR COMPANY #EVERYBODY SKATES, AND HIS ART

Our latest Shine subject is Alfonso "ALF" Rawls.  ALF is a skateboarding legend and really good soul who can still rip everything with freaky styley style.

FILE CLERK UNFAIRLY SHUNNED FOR REFUSING TO PARTICIPATE IN OFFICE GIFT EXCHANGE

Ashley Handy, filing clerk for local law firm Dewey Schrougham & Howe alleges that she has been bullied, maligned, and routinely left with the raisin bagel after refusing to participate in the firm’s annual secret Santa exchange.

Awesome Features

Awesome Totally Awesome - Temple Of The Dog

ATA Revisits The Classic, Temple of the Dog

There are few hard rock albums with packed with as much raw emotion as the stellar Temple of the Dog record.
Awesome Totally Awesome - Lupe Fiasco

Why Lupe Fiasco is Still My Favorite Rapper?

We get into Lupe Fiasco more closely especially after his most recent release, Drogas Wave.

Cliff Burton's Influence on Ride The Lightning

There's no question Metallica's sophomore album, Ride the Lightning saw the band finding their thrash metal stride with better songs and production than on their stunning debut Kill 'Em All.

Awesome Trending

Awesome Totally Awesome - The 10 Presents Wrestling Tag Teams

The 10: Wrestling Tag Teams

When you think of wrestling, it's usually thoughts of an individual sport. But. Tag team wrestling has just as much to do with wrestling and history as any one wrestler.
Awesome Totally Awesome Coral Fang

The Album That Was Always There: The Distillers' Classic The Coral Fang Turns 15

October 2018 marked 15 years since the Distillers’ “The Coral Fang” debuted. For many Distillers fans, “The Coral Fang” will always maintain its legendary status.
Awesome Totally Awesome - Supreme Box Hoodie Legit Check 101Four-Pins

Legit Check 101 Supreme: Box Logo Hoodies

The Supreme Box Logo (“BOGO”) Hoodie is one of the most iconic and sought Supreme pieces year in and year out. We’re here to provide you with a basic checklist that should apply to any BOGO Hoodie within the past 10 years.