Awesome Totally Awesome - Joyner Lucas

Joyner Lucas is Demanding Your Attention

From his raspy voice and lighting fast raps laden with controversial remarks, Joyner Lucas demands your attention on even the most mellow of his records. Listening to his recent full-length project released last year, 508-507-2209, you will find great variety from track-to-track, appealing to a wider audience than many of the most popular rappers who regularly fill out playlists. Better still, he is able to keep his audience engaged both stylistically and lyrically, without relying on gimmicks and lazy or over-produced beats.

Perhaps equally refreshing is his avoidance of the gang culture and repping a set that others in the industry cling to, no matter how phony it may seem. Instead, he focuses on more emotional and societal issues. Furthermore, Joyner is insightful and a true storyteller, who consistently yanks at your emotions while maintaining his edge. Many of his songs can be equated to short stories that you are instantly engaged in. For instance, the track “Frozen” tells a woeful story about the consequences of drunk driving through the eyes of a family who died in an accident.

“I’m not a Racist” is exceptionally timely. The song’s harsh lyrics reflect the all too present sentiments about the racial and political divide currently overwhelming Americans. He manages a stunningly accurate depiction of the rage felt by both sides while also being able to turn it into something hopeful. While some may get caught up in the Black Lives Matter versus white conservative viewpoints in the track, the message overall is that we must get to a place of understanding and tolerance of one another to move forward. This is best evidenced with the lyric, “There’s two sides to every story, I wish that I knew yours”, frequently repeating throughout the song. An inspiring sentiment that will hopefully resonate with those who listen to the song with an open mind.

Attesting to his talent and growing relevance in the industry, he was recently featured on “Lucky You” from Eminem’s well-received Kamikaze album. While Eminem is known for his hard-hitting lyrics and dominating presence, Lucas holds his own amongst the self-proclaimed “rap god”. There is no mistaking that Lucas has something he wants to say, but the question is will you listen? While his caliber is slightly diminished by his recent collaborations with Chris Brown, who has somehow maintained a flourishing career despite his reputation domestic violence and often unimpressive songs, I would highly recommend that you do as he brings a refreshing voice to the genre that should not be missed. I am hopeful that he will continue to provide thought-provoking tracks that elevate the expectations of hip hops for those of us who still believe in it.

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Ymani and Natalie looking beautiful as ever in streetwear grails by Undefeated and Everybody Skates.  Ymani is wearing Undefeated's classic Role Model T shirt, with a reproduction of an iconic photograph of Sir Charles Barkley wearing his 76ers gear and an NWA cap.  Undefeated has always been at the forefront of edgy athletic streetwear, and this shirt is a classic representation of the same. Natalie is wearing another favorite: Everybody Skate's Madonna, T-shirt with Madonna doing a Madonna.
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