From his raspy voice and lighting fast raps laden with controversial remarks, Joyner Lucas demands your attention on even the most mellow of his records. Listening to his recent full-length project released last year, 508-507-2209, you will find great variety from track-to-track, appealing to a wider audience than many of the most popular rappers who regularly fill out playlists. Better still, he is able to keep his audience engaged both stylistically and lyrically, without relying on gimmicks and lazy or over-produced beats.
Perhaps equally refreshing is his avoidance of the gang culture and repping a set that others in the industry cling to, no matter how phony it may seem. Instead, he focuses on more emotional and societal issues. Furthermore, Joyner is insightful and a true storyteller, who consistently yanks at your emotions while maintaining his edge. Many of his songs can be equated to short stories that you are instantly engaged in. For instance, the track “Frozen” tells a woeful story about the consequences of drunk driving through the eyes of a family who died in an accident.