The Tragedy of Tekashi 6ix9ine

I want to talk about Tekashi69. I will give background information about his music career but ultimately, I want to hit an issue that has been stuck in my head more than even Gummo when it was first released. I feel that I must preface this article with a few trigger warnings which is, in fact, the main point of this article. I do not condone Tekashi69’s behavior, but I do want to analyze it. Why? Because I believe attention seeking has become more than just a disorder but a function of our culture. Negative press has always been, from a marketing stand point, good press. I’m here to talk about how technology has warped this concept into something far more hazardous than we previously realized.

From our president to our music, infamy has been instrumental in popularity. If you spend any of your time on Instagram or YouTube, then you are aware of this phenomenon. From prank videos to WorldStar, we have become obsessed with supporting negativity and encouraging crazy shit. We did the tide pod challenge because other people did it and they got tons of views, so I should too right? The same mentality has applied to hip hop since its conception. Standing out through outlandish bars or a unique look is crucial to succeed in the rap game these days and every single Lil rapper out right now, Lil Pump, Lil Uzi Vert, and Lil Yachty, would not be where they are today without gimmicks. This is nothing new and I’m not knocking anyone here because these gimmicks work. I wouldn’t hate on a business man for discovering some niche product and making millions from it. Unless, of course, that business man was Martin Shkreli and made millions at the cost of the wellbeing of others.  My question to you is where do you draw the line? My line was Tekashi69 and here’s why.

Tekashi69 appeared on my radar because of rape accusations which he never denied and almost embraced. In the past, I feel like that alone would have been a career killer but in 2018, that can get you a job as a supreme court judge or even president. I wasn’t willing to give him a chance, but the media kept constantly doing it for me, spamming his music on all my platforms and practically sucking his dick save an XXL appearance. But this was just the tip of the iceberg. Tekashi69 created a persona that basically held up the middle finger to any passerby including people you probably shouldn’t fuck with i.e. other gangs. He seemed unphased by the death threats and the public shootouts, egging them on as though suicide was his future career choice. He seemed unstoppable and I think he truly started to believe he was. Then he was arrested. The first thing I read from his attorney was that Tekashi69 was “just playing” and that his persona was just for show and not real. I felt some type of way after hearing this and I want to unravel this statement regardless of its validity because I think it’s extremely telling.

Shawn Cee, a prominent music critic on YouTube, made the point that by making this statement, Tekashi’s attorney is admitting Tekashi IS about that life. The argument is just too convenient and thus confirms that it’s a lie. I think Tekashi69, like Donald Trump, are byproducts of an agenda executed too well. What do I mean by that? Tekashi69 tried to be the hardest gangbanging rapper to ever exist. I believe this was not something he told his 2nd grade teacher when asked what he wanted to be when he grew up. The evidence makes this clear. Right before his arrest, Tekashi publicly announced that he fired his team on a breakfast club interview. This is a matter of public relations and not about criminal activity. Tekashi69 was presented as this badass because his team strategized that it would be profitable. He based his career around it because it got him the most attention.

Now I’m not saying this was all staged.  I think this man is more than capable of murder and rape just like I think the Donald Trump is more than capable of running a business. My point here is that it was the marketing team that convinced you of this reality because it was the marketing team that pushed this reality down everyone’s throats, including law enforcement.

Ignorant people always ask me, “Why do you like rap music? It promotes gun violence and abusing women!” The truth is that I don’t blame Tekashi69 or his PR team. I blame the ignorant people who perpetuate this stereotype of rap music. On his breakfast club interview, Tekashi69 was asked why he says the N-word and his response was, “Who’s going to stop me?” I bet that angered a lot of black people watching the interview. I also bet it made Tekashi69 a ton of money through increased traffic. The reason why Tekashi69 is so provocative is because that is what his target audience wants to see. The reason why Donald Trump pretends to give a shit about poor white people is because that is what his target audience wants to see. The problem here is not the creator of the product or the advertising but the market itself. If everyone hated watermelons, then no one would sell watermelons. If only older people hated watermelons, then this would make watermelons cool for younger generations rebelling against their parents. Nothing happens by accident. Tekashi69 was not mad at the police for arresting him. He was mad at his team for doing their jobs too well and practically begging law enforcement to mount an investigation. The tragedy here is that rappers are forced to play these fake roles in order to succeed. By placing everyone into categorizes, we limit creativity and encourage more stupid shit. We need to think about what we are consuming even the things our fingers stop at and like mindlessly on social media because that is what our culture is becoming; Mindless.

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